On May 28, a delegation from Lower Saxony visited ebm‑papst’s new China headquarters, ONE Shanghai. The delegation included prominent business leaders from various industries in Lower Saxony, with a total of about 40 members. As a German family-owned company, ebm‑papst shared its experiences of successful development in China, technological breakthroughs, and contributions to the local market with the guests.
Wei JIN, Chief Financial Officer of ebm‑papst China, warmly welcomed the delegation and delivered a speech. He introduced the business of the ebm‑papst Group, its development history in China, innovative achievements, and operational strategies. He stated, “We are honored to host the delegation from Lower Saxony. This visit highlights our strong international presence and our dedication to driving sustainable growth and innovation through global collaboration.” He emphasized ebm‑papst’s commitment to fostering international partnerships and advancing technological innovation.
The delegation then toured ebm‑papst’s immersive Customer Experience Center, lean production lines, R&D laboratories, and warehouse center. The representatives gave positive feedback on ebm‑papst’s energy-efficient solutions and the company’s significant impact in both the German and Chinese markets.
The key to ebm‑papst's success as a world market leader is to think globally and act locally. The company's “glocal” strategy involves operating with three strong regions and implementing end-to-end processes and hubs for air and heating technology to ensure speed and customer focus. The “local for local” strategy is also crucial. ebm‑papst believes that further investment in China will help it achieve renewed growth in the world’s largest fan market.
The ebm‑papst Group remains highly confident in the Chinese market. The recent opening of the new China headquarters in Shanghai and the groundbreaking ceremony for the expansion of its factory in Xi'an are testaments to this commitment. ebm‑papst actively demonstrates its determination to “local for local” and contribute to strengthening Sino-German economic and trade cooperation.
About Lower Saxony
Lower Saxony is located in the northwest of Germany, bordering the Netherlands to the west. It is the second largest state in Germany by area. The state capital, Hanover, is renowned for its trade fairs and is considered Germany’s industrial showcase. Its most famous exhibitions include the annual Hannover Messe and the CeBIT technology fair. The Volkswagen plant in Wolfsburg is one of the largest enterprises in the state.